If you serve a specific area, local SEO is the single highest-leverage marketing channel available to you. Here are the basics that move the needle.
1. Claim your Google Business Profile
Free, takes 20 minutes, and powers the map pack — the cluster of three local businesses at the top of search results.
2. Consistent NAP across the web
Your Name, Address and Phone number must match exactly on your site, GBP and any directories. Google uses consistency as a trust signal.
3. Service + location pages
One page per service per town. “Plumber Drenthe” ranks differently from “Plumber Groningen” — give Google a dedicated page for each.
4. Real reviews, slowly
Two genuine reviews a month beats a sudden flood. Ask after every job.
5. Schema markup
LocalBusiness schema tells Google exactly what you are and where. Most owners miss this; it’s a quick win.
Want help getting found locally? Take a look at my SEO service or request a quote.